Intomorrow is a brewery with a retro futuristic theme. The idea behind the cafe/brewery and line is to view today’s world through the lens of someone from the late 1940s/1950s/early 1960s. The brewery produces two distinctly different lines of beer: the utopian themed Eden line and the dystopian themed Abyss line. The design aesthetics change according to each line. Eden utilizes a primary color palette with graphics that create a clean feel to the overall design. Abyss uses a more muted color palette with a much more textural

feel that creates an overall worn feeling to the line. The separation of the two lines through graphics and textural quality is used throughout the designs from labels to six/three packs. This dichotomy of design is shown throughout the entire Intomorrow line.

For this project a three pack for each line was created, it is intended to be a sampler pack of beers for consumers to be introduced to the brand. The three pack was engineered to not only showcase each beer in the pack but to stand

apart on store shelves because of their unique structure. The line as a whole follows this same strategy of standing apart because of not only it's theme but the unique structure of each of the elements from the labels to the bottles.