Posters provide a very interesting challenge. Ideally a poster will communicate an idea in a single glance. Whether the idea is more abstract or more literal the viewer has to understand what the poster is trying to communicate and grab their attention in very little time.

My approach to posters is to try to distill the idea behind the event to very simple, visually striking imagery which will draw the viewer to the poster information. Ideally the imagery used in the poster will also have deeper meaning to the
event it is advertising. Every event is its own unique challenge that has its own unique solution. I try to use each poster as an opportunity to experiment with different imagery and techniques.